City’s new ‘It’ suburb rivalling the beachfront

Lisa and Graeme Potter, pictured with sons, Ethan and Hunter, are selling their Mediterranean-inspired home at Elanora.
The leafy southern Gold Coast suburb of Elanora has surpassed its beachfront neighbours to become the city’s strongest performing house market.
PropTrack’s quarterly home values report shows house prices in Elanora climbed $187,500 since last year, and $70,200 over the past three months alone, bringing annual growth to 17.5 per cent.
A typical house in Elanora now costs $1.26m.
The results put growth in the once-sleepy hotspot just ahead of the surrounding suburbs of Palm Beach (median house price $1.62m) and Tugun ($1.25m).
1 Element Street, Elanora
Recent big sales in Elanora include a renovated canalfront home sold under the hammer for a suburb-record $3m in February, and the contemporary house influencer Ellidy Pullin once shared with her late partner, Olympic snowboarder Alex ‘Chumpy’ Pullin, which was snapped up for $1.76m in March.
Elanora homeowners Lisa and Graeme Potter moved from Sydney in 2022 with their two children, Ethan, 9, and Hunter, 8, in order to take on their first major renovation.
The six-bedroom, four-bathroom home on a 652 sqm lot at 1 Element St is on the market with Josh Willatt, of McGrath Palm Beach, and goes under the hammer on April 11.
The Potter family moved to the Gold Coast from Sydney in 2022
The family had originally set their sights on trendy Palm Beach, but were won over by the larger lots and better value for money just back from the beachfront.
“The only reason we’d heard of Elanora was my son is a mad skater and we’d been to the Elanora skate bowl many times when we were visiting the Gold Coast for holidays,” Ms Potter said.
“It was definitely not on our radar at all, but with Palm Beach being so pricey and the block sizes quite a lot smaller, we went a bit further out and found our gem.
“Elanora is a wonderful spot with such big block sizes but still that proximity to the ocean. I think it offers the beach lifestyle without having to be so jammed in. You have a lot of privacy here.”
Magnesium pool and tiled al fresco area
The Potters spent 18 months renovating the 2015-built home in spectacular Mediterranean style, inspired by their travels in Greece.
As the owner of fashion accessories brand Ace and Jet, Ms Potter said the property was designed to also serve as a photoshoot location.
“I was often paying to have content created at other shoot locations, so I said to Graeme, ‘let’s create beautiful little pockets throughout the home where we can shoot products’.
“We have niche walls for a white backdrop, then the barn door which leads into a mini courtyard area, where it is very aesthetic, very light, bright and Mediterranean, which is very of the times right now,” she said.
A picture-perfect outlook
The outdoor shower
Raw Designs was enlisted to create a stunning alfresco area including a patio modelled from a holiday snap Ms Potter took in Mykonos, while the refurbished home was brought to life by Productiv Builds.
“We’ve been obsessed with Greece for a long time. This was a very expensive labour of love but we have really loved our time here and the only reason we are selling is that we have come to realise the house is just a bit too bit for us,” Ms Potter said.
The kitchen has a butler’s pantry
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Property features include four living areas, a spacious master bedroom with dual walk-in robes and luxurious ensuite, and a contemporary kitchen with Smeg appliances, a butler’s pantry, and polished concrete floors.
Outside, latte poles cover the patio, leading onto a magnesium pool and beautiful tiled outdoor shower, and there’s also an air-conditioned double garage with epoxy floors.
The home has six bedrooms

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