Inside The Block couple’s mega-sale: 5 days, 28 offers, $300k above asking price

The Block couple Ayden and Jess Hogan have sold their Maudsland Queenslander-style home
The Block couple Jess and Ayden Hogan have sold their spectacular Queenslander-style home for $1.9 million in just five days following a whirlwind campaign which attracted a whopping 28 offers.
Completed in 2020, the Jayson Pate-designed luxury property on the northern Gold Coast was built with winnings from the Hogans’ appearance on Channel 9’s hit renovation series.
Tradie Mr Hogan and his former bank clerk wife collected $665,000 from their stint on The Block: Triple Threat in 2015, where they transformed a townhouse in Melbourne’s South Yarra which sold under the hammer for $2m in the Season 10 finale.
The Hogans on Reno Rumble.
The pair went straight on to win Reno Rumble, taking home $100,000 — half was donated to charity — and a car.
Their four-bedroom, three-bathroom home on Gene Kelly Ct, Maudsland was marketed by Nathan Simon, of All Properties Group, with a price guide of $1.6m-plus.
Mr Simon said the property drew strong interest from interstate buyers, with several of the 48 total inspections conducted via Facetime.
9 Gene Kelly Ct, Maudsland
An innovative online system allowed buyers to place an offer, as well as monitor offers by other interested buyers, ultimately pushing the sale price to $300,000 more than vendor expectations.
“The quality of the build, the classic style and the beautiful layout that was just perfect for families and entertaining attracted a lot of interest,” Ms Simon said.
“It was clear from the outset that this home was built with a dream in mind, and of course there were some interested parties who knew Jess and Ayden from The Block and wanted to see what they had created here.
“But the local buyer actually didn’t even realise who the vendors were until I sent them the video tour.”
The home is surrounded by generous decking
The marble kitchen benchtop is a feature of the home
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The home’s features included 6m-high ceilings allowing sunlight to flood vast living spaces, while high-end finishes extended to custom cabinetry, thick marble benchtops, hardwood floors, and a honed brick fireplace with breeze block wall.
Wide glass sliding doors open onto wraparound timber al fresco decking, and there’s a concrete pool and spa.
The couple with their son, Thomas, during the build of the dream home. Photo: Jerad Williams
Mrs Hogan said the TV winnings “allowed us to expand on the dream”, after they’d purchased a 4,108sq m vacant block of land in Maudsland on the northern Gold Coast in 2014.
In February 2021, they purchased a 23.45ha cattle farm in Cainbable, near Beaudesert, for $1.05m, swapping their glamorous home for life on the land in rural Queensland with their two children, Josie, 14, and Thomas, 11.
The lounge with open fireplace and breeze block wall
“Ayden and I both have a rural background, and I felt if we waited we might miss the opportunity to have the kids grow up around cows and horses and country folk,” Mrs Hogan said.
Mr Hogan works with Hutchinson Builders, while Mrs Hogan operates a family business, Banksia Gifts Australia, from the farm.
PropTrack data shows house prices in Maudsland were up 8.7 per cent to a median of $870,000.

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