Gen-Z influencer family Norris Nuts flip $10m Gold Coast site

Former Olympic swimmer Justin Norris with wife Brooke and their six children, Sabre, Biggy, Sockie, Naz, Disco and Charm are known to internet fans as ‘The Norris Nuts’. Pic: Instagram
Ex-Olympian Justin Norris and his internet-famous family, The Norris Nuts, are cashing out in Queensland after a staggering $40m beachside property spree in their home state.
Former bronze medallist swimmer Norris and his wife, Brooke, both 43, listed a sprawling waterfront site they carved into four lots after ditching plans to build a dream home on the Gold Coast for their six kids aged 4 to 18, Sabre, Sockie, Biggy, Naz, Disco and Charm.
Lot 74-75 Tallebudgera Dr, Palm Beach is for sale for $4.85m
It’s located by picturesque Tallebudgera Creek
The Norris’ last remaining Queensland holding, a double block at 146-150 Tallebudgera Dr, Palm Beach, is up for grabs with a $4.85m price tag after the family switched tack and stayed south of the border, shifting from their hometown of Newcastle, NSW to a $15.2m North Bondi house purchased in 2022.
In November 2023, they bought the house next door for about $14.2m, and a unit block in the same street for $10.5m months earlier.
The Norris Nuts have turned an estimated $30m fortune from their social media channels, with a combined reach of more than 20 million people across YouTube, TikTok and Instagram, according to their website.
The family has millions of views for their daily vlogs
The family has a combined social media reach of 20 million people
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The family is chasing close to $10m at Palm Beach on the southern Gold Coast, where they picked up a rare triple block by picturesque Tallebudgera Creek for $5.05m.
Marketing agent Rob Lamb, of Kollosche, said the canalfront property had been owned by a local pioneering family and was hotly contested at auction by developer giants, Sunland and Metricon, among 25 registered bidders.
An original home on the Palm Beach site was demolished
“That was a bidding war,” Mr Lamb said.
“I was on the phone with the buyer and they made one bid at the very end. The bidding had stopped at $5m and then my buyer put in that one bid for $5.05m and noone bid over the top of it.
“It was almost like a bluff.”
Mr Lamb said the family demolished an original house on the site with plans to “build one large estate”.
“Through time they decided to withdraw that plan and subdivide the site into four blocks and we then went through the process of marketing the four blocks,” he said.
A render of the Gold Coast home the Norris Nuts planned to build
Spot the internal slide!
The first block sold for an undisclosed sum to a buyer with plans to build a Jason Pate-designed home on the 689 sqm fan-shaped parcel.
The second lot sold off market for $2.36m by Mr Lamb and Troy Dowker.
“Both these sales are already close to what the vendors paid for the original triple block.”
Mr Lamb said the final double block, Lot 74-75, could be sold as one parcel spanning 1372 sqm with 33.5m of east-facing waterfrontage, or split into two.
“As a double block, it represents an amazing opportunity with wide water frontage and a blue-chip blank canvas to build a showstopping, multi-level trophy home in a sought-after street surrounded by a number of other prestigious newly build properties,” Mr Lamb said.
The family sold this riverfront block in December 2022
The Palm Beach site was one of two Glitter Strip parcels totalling $11.55m secured by the Norris Nuts during the pandemic.
They paid $6.5m for a 2166 sqm vacant riverfront lot at Broadbeach Waters in June 2021, engaging architect Jared Poole to draw up plans for a two-level luxury house with a bright red internal slide, floating wine cellar and massive pool with sunken sun loungers and marked swim lanes, but offloaded the land for $6.42m in December 2022.
Justin Norris won bronze in the mens 200m butterfly event at the Sydney Olympic Games
Sabre Norris competed at the ESPN X Games 2018 in Minneapolis, USA
Justin Norris won bronze in the 200m butterfly event at the 2000 Olympics, and also competed in the 2004 Games.
Eldest daughter Sabre is a talented surfer and skater whose profile rose when she took a dig at her dad during a TV interview at a surf event, then appeared on the Ellen DeGeneres show in 2016/17.

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